The Origins of Innduce
Innovation and transformation can’t be imposed—they are disciplines that require the right people and a supportive environment to cultivate a culture of consistent success.
For over 25 years, Mathieu and Jef, the founders of Innduce, collaborated with companies on innovation and transformation. Through their work, they observed a key insight: some individuals are naturally more innovative than others. But why?
When seeking answers, they encountered only tools driven by best intentions and gut feeling—far from the data-driven, research-backed solutions they valued. This gap in understanding sparked their curiosity, ultimately leading them to Professor Dr. Frederik Anseel of the Department of Industrial and Organizational Psychology at the University of Ghent.
By joining forces with Professor Anseel and his team, they developed the Innovation Mental Model, a groundbreaking framework that empowers individuals to think and act like innovation and transformation experts. This innovative blueprint, rooted in academic research and validated by over 50 industry experts, serves as the foundation of Innduce.
The Innovation Mental Model reshapes your innovation & transformation approach and equips you with the tools for personal growth in Innovative Work Behavior (IWB). With Innduce, innovation becomes more than a concept— it becomes second nature.
Start with mapping the Innovative Work Behavior
First things first! Try our free demo & discover how to objectively identify the innovation potential of your people with INNDUCE.me
What sets us apart?
Strong focus on organizational support and people for innovation will lead to faster and more efficient innovation. INNDUCE.me is all about:
Data and research: Our solutions are grounded in data and driven by results, not gut feeling.
Evidence-based: We have years of experience, ensuring your innovation journey gets optimal results.
Tailored Solutions: Our solutions are designed to seamlessly integrate with your company needs, goals and values.
De-risking innovation: While we cannot predict the future with certainty, we can provide valuable insights to help you prepare for what lies ahead.
Preparing your successful future: We're not just addressing today's challenges; we're building a strong foundation for your organization's future success.
Innduce.me is
- Creating value for your organisation
- Unbiased & research-based
- Real life cases & situations
- 100% Online
- Tools for individual use
Innduce.me isn’t
- Just about creativity only
- Biased and based on gut feeling
- Questionnaire or theoretical cases
- In person
- Standardized
Get to know our INNDUCE.me experts
Prof. Dr. Frederik Anseel | Research
Prof. dr. Frederik Anseel was Professor of Work Psychology and Behavioral Economics at Ghent University before he joined King's College in London. Since November 2019, he is Professor of Management and Associate Dean Research, at the UNSW Business School Sydney.
Jef Vandenberghe | Co-founder
Jef has been working in innovation consulting for over 20 years. He witnessed innovation success and failure. Intrigued by the human side of innovation he founded INNDUCE.me.
Mathieu Mottrie | Co-founder
As CEO of the innovation consulting company Creax, Mathieu acts as an advisor for the INNDUCE.me team. With his vast experience in leading the innovation processes of big companies he pushes the team forward with useful insights.