Why innovation fails (and how to succeed)
The majority of large enterprises claim they know exactly what innovation is all about. Yet, in spite of impressive resources, big companies are responsible for only a small fraction of disruptive innovations. Why is this?
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Everyone talks about innovation … but what is it really?
Innovation too often becomes a catchphrase devoid of meaning. So let’s break it down and get back to the nitty-gritty: what is innovation exactly, and why should you care about the word’s core meaning?
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